Tennessee Democratic Party
Sector
Political, State Party
Challenge
The client needed a new website that migrated their existing content, added additional content requests, and improved usability across the board.
Duration
8 Weeks
Role
Full Stack Designer
Research
I started the research process by looking at the current website that the Tennessee Democratic Party had and comparing it to other state party sites. I found differences in structure, functionality, and information sorting, where the current site could be improved. I researched the user base of the site to get an understanding of the primary goals and needs we would target with the build, and crafted personas to present to the client. With all of this information collected, I was ready to start designing the new version of the site.
Ideation
I began to plan out the navigation and page structures across the site using the information I collected in the research phase. From this I was able to create a comprehensive wireframe structure for the client. I used my plans for an improved menu to make a site map for the team to use and explain to the client as well.
Design
Once the low fidelity wireframes were approved by the client, it was time to begin building high fidelity prototypes. I finalized the pages and presented the prototypes to the client, which they approved.
Then, it was time to build out the site. The site was created using WordPress and Elementor, and was a complex system of pages that went through several phases of builds and review before approval. Ultimately, the project took about 8 weeks from start to launch.
Result
I am very proud of the result of this project with the Tennessee Democratic Party. Reflecting on the project as a whole, I think that it taught me valuable lessons about how to condense and restructure information to make it more accessible for users. Furthermore, I got significant experience learning how to prioritize information that users need using tools such as google analytics. The final product was a greatly improved user experience that streamlined ideal user paths and pushed engagement with tasks like donations and volunteering.
