Hawaii Democrats
Sector
Political, State Party
Challenge
The client needed a refresh to their website that improved its usability and instated their new brand.
Duration
5 Weeks
Role
Full Stack Designer
Research
For this project, I started the research process by looking at the current website that the Hawaii Democrats had and comparing it to other state party sites. I found differences in structure, functionality, and information sorting in which the current site was lacking. I also performed a heuristic evaluation in which I found several issues up to a 4 on Neilsen’s severity scale, with errors like missing links and broken pages that had no error recovery. With all of this information in pocket, I was ready to start designing the new version of the site.
Ideation
I then began to plan out the navigation and page structures across the site using the information I collected in the research phase. From this I was able to create a comprehensive wireframe and prototype structure for the client.
When translating the prototype into high fidelity with the client’s new brand, our design team also had to be cautious of imagery and assets used so as to be respectful of users in our native demographic group.
The rest of the design team and I worked in conjunction with the client to ideate imagery and branding for the site that conveyed hawaii while avoiding feeling touristy or using any imagery of places or things that are sacred or sensitive to the native population.
Design
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Result
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